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Standard Triumph logo

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Ozonadave Avatar
Ozonadave Dave Steitz
Houston, Texas, USA   USA
As the proud owner and frequent driver of a '61 TR3-A, I'm curious about the symbolism behind the Standard Triumph logo. Some of our local club members have suggested it represents a book. If so, is it a repair manualsmiling smiley Seriously, I know that logos usually have stories or meaning (for example, the Toyota logo elements actually spell out Toyota), but this one stumps me.

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Herald948 Avatar
Herald948 Andrew Mace
East Nassau, upstate NY, USA   USA
Here's one explanation, the essence of which I've seen from several sources:

"The Standard-Triumph badge is not an open book, nor is it a shield. It is in fact a stylised representation of the wings of the Wyvern, (2 legged dragon), or Mercia, (amcient kingdom of middle England), which has Coventry as it's capital city."

See: http://herald-tips-tricks.wikidot.com/miscellaneous:badge



http://www.fairpoint.net/~herald948/database/

Ozonadave Avatar
Ozonadave Dave Steitz
Houston, Texas, USA   USA
Thanks, Andrew. I'll pass this along.

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Triumph Racer Avatar
Triumph Racer Patrick N
south bend, IN., USA   USA
1962 Triumph TR4 "My First Triumph"
1962 Triumph TR4 "Big Red"
1964 Triumph TR4 "Ugly Duckling"
1971 Triumph Spitfire MkIV    & more
Never heard those two Andrew. I always heard open book of knowledge,surely not talking about Triumph engineers? I heard one was referred to as laughing jack ass when Mg -TR merged into BL. Another managers name was Alan Dick! Where do the English come up with this stuff? OOPs,I forgot,the PUB....



Sometimes you succeed,other times you learn.

Yellowhawk Valley Avatar
walla walla, washington, USA   USA
1969 Triumph Spitfire "Walla Walla"
1969 Triumph Spitfire "Portland"
1972 Triumph Spitfire MkIV "Spokane"
1975 Triumph Spitfire 1500 "Dayton"    & more
I heard about the winged thingee years ago and a lot of time since so I tend to go with that explanation.
Dan

Mark Jones Avatar
Close to Sarnia, Ontario, Canada   CAN
1995 MG MGF "Barney"
1996 Land Rover Discovery
I asked John Macartney this question a few years back when he was at my house for the night. He told me that it's officially know as the Standard Shell and symbolises the shell of two companies and a city - Standard, Triumph and Coventry - emerging from the hell of world war two.





MOWOG Garage serving the needs of all Post Abingdon MG owners in Lambton Co. since 2011.

jgrant20 Avatar
jgrant20 Jim Grant
Haines City, Florida, USA   USA
All this time Ithought it looked very close to the Triumph 10 and 12 grill. LOL Never see it used on their motorcycles. My introduction to the Triumph family. Thanks for the info.

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Spitnut64 Avatar
Spitnut64 Gold Member John Mills
Milwaukee, WI, USA   USA
1970 Triumph Spitfire MkIII "Sarah Jane"
I personally suspect the logo to be a shield or a representation of the grille from the earlier triumph roadsters. I’ve killed plenty of wyvern while playing World of Warcraft; I never associated that logo with the outstretched wings of a wyvern - I consider that interpretation to be a stretch in itself.



"Given enough time, an amateur can build anything.”

- Bob Hicks (as quoted in the 1997 "Mariner’s Book Of Days"winking smiley

lbconfire David De (Disabled)
Disabled Account, Antarctica   ATA
The Wyvern dragon form important to HERALDry. The "border town" dragon Mercia SPITs Fire. Come to think of it we could use a fire breathing dragon on this site to burn off the obnoxious ads now everywhere.



Edited 1 time(s). Last edit at 2016-08-17 11:19 PM by lbconfire.

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dadams62 Avatar
dadams62 Silver Member Dan A
Louisville, Kentucky, USA   USA
Had some time tonight and found this to "Wiki" answer the question....


Badging[edit]
Globe

Pre-war Triumphs carried a stylised Globe badge, usually on the radiator grille, and this was also used on the first three models produced under Standard's control.

Griffin

Standard had introduced a new badge in 1947 for their own models, first seen on the Vanguard, a highly stylised motif based on the wings of a Griffin.[13] With the introduction of the TR2, a version of this badge appeared for the first time on the bonnet of a production Triumph, while the Globe continued to appear on the hubcaps. This same double-badging also appeared on the TR3 and TR4, the 2000 and the 1300.

However, the original Herald, Spitfire, Vitesse and GT6 models all carried only the Griffin badge on their bonnets/radiator grilles, with unadorned hubcaps.

The TR4A appeared with a Globe badge on the bonnet, apparently signifying a return to the original Triumph badging. This was short-lived, as a policy of Leylandisation mean that neither Globe nor Griffin appeared on subsequent models from the TR5 onwards, or on later versions of the Spitfire, GT6 and 2000.

Leyland

Leyland's corporate badge, a design based on the spokes of a wheel, appeared on the hubcaps of the 1500FWD, and next to the Triumph name on the metal identification labels fitted to the bootlids of various models. It was also used for the oil filler cap on the Dolomite Sprint engine. However it was never used as a bonnet badge, with models of that era such as the TR6 and the second generation 2000 carrying a badge simply stating the name "Triumph".

Stag

The Stag model carried a unique grille badge showing a highly stylised stag.

Laurel wreath

The last versions of the TR7 and Dolomite ranges received an all-new badge with the word Triumph surrounded by laurel wreaths, and this was also used for the Acclaim. It was carried on the bonnet and the steering wheel boss.



Cheers

Dan

"What a filthy job"
"Could be worse"
"How"
"Could be raining"

Spitnut64 Avatar
Spitnut64 Gold Member John Mills
Milwaukee, WI, USA   USA
1970 Triumph Spitfire MkIII "Sarah Jane"
The difference between me and most contemporary artists:


I know I can’t draw worth a ____.!



"Given enough time, an amateur can build anything.”

- Bob Hicks (as quoted in the 1997 "Mariner’s Book Of Days"winking smiley

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